Your commerce venture
Founder/20XX — now
What it sells, who it serves, and the part of it you are proud of.
burggraf.one
PaulBurggraf
Entrepreneur · Developer · Tinkerer
I take things apart to understand them, and build new ones to prove I did.
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Roots
It started with objects that were never meant to be opened. Remote controls, radios, the family computer — anything held together with screws in the back. I was not always able to put them back together. That part came later.
Somewhere between the taking apart and the putting back together, I found the thing I actually do. I build. Businesses, software, systems, small machines that make daily life a little quieter. The subject changes constantly. The instinct never has.
Then / now
The screwdriver became a terminal. The curiosity stayed exactly the same size.
Photo slot
The Work
E-commerce looks like design and marketing from the outside. From the inside it is mostly logistics, margins, forecasting and the unglamorous middle where a customer is waiting for a parcel and does not care why it is late.
I have come to love that middle. It is where the real problems live, and where a small operational improvement quietly beats a big idea.
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Years building online
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Markets shipped to
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Obsession with fulfilment
A second thing you built
Co-founder/20XX — 20XX
The one that taught you the lesson you now give away for free.
The Craft
I write software and I advise the people who commission it. Usually the two are the same job wearing different clothes: understand the business well enough that the technical answer becomes obvious, then build the smallest version of it that is genuinely true.
Most of what I ship is invisible. An integration that stops a daily export from failing. A dashboard that replaces a meeting. The kind of work nobody photographs.
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Ship the smallest true thing.
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Automate the part you dread.
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Boring technology, interesting problems.
04
If the warehouse can't explain it, it isn't finished.
Fractional engineering
Embedded with your team, shipping — not just advising.
Commerce systems
Storefronts, integrations, fulfilment and the plumbing between.
Second opinions
An honest read on a build, a stack, or a decision you're circling.
Tools of the trade
TypeScriptReactNext.jsNodePythonPostgreSQLShopifyStripeAWSDocker
Through the Lens
Business rewards speed. Photography punishes it. You cannot hurry the light, and no amount of effort makes a moment arrive early.
It is the only discipline I practise where the correct move is often to stand still and do nothing at all — and I am fairly sure it has made me better at everything else.
Photo slot
Photo slot
Photo slot
Photo slot
Six Strings
There is no metric here. No roadmap, no backlog, nothing to improve by fourteen percent. Just an hour that ends whenever my fingers say so.
I am not a good guitarist. I am a persistent one, which turns out to be a more useful trait in almost every part of my life.
Go on — touch them.
Tap a string
Far From Home
Not on the flight, not at the destination — somewhere in the gap between them, when the ordinary machinery of a normal week finally stops running.
So I keep going. Partly for the places. Mostly for the gap.
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Places that changed something
Lisbon
Portugal202338.7223° N, 9.1393° W
Tiles, hills, and the best coffee argument of my life.
Tokyo
Japan202235.6762° N, 139.6503° E
A masterclass in doing one thing extremely well.
Reykjavík
Iceland202164.1466° N, 21.9426° W
Weather as a personality trait.
Marrakesh
Morocco201931.6295° N, 7.9811° W
Where I learned that haggling is just a conversation.
The Workshop
Smart home is a generous term for what is actually happening here: a small pile of sensors, a home server, and an unreasonable number of automations that exist because I once found something mildly annoying.
None of it is necessary. All of it is deeply satisfying. The lights know when I am working, and the door knows when I am not home, and I know exactly why — because I wrote it.
Home
--:--Still Here
If any of this sounded like a conversation you would enjoy — about a project, a problem, a camera, or a guitar — my inbox is genuinely open. I read everything. I reply to nearly all of it.
Say hello
paul [at] burggraf.one© 2026 Paul BurggrafBuilt by hand, on a laptop, probably too late at night.